A look at UrbanClap's #Spreebie influencer marketing campaign strategy

India's largest at-home services provider UrbanClap is generating a buzz with videos posted by celebrities and influencers promoting its new offer #spreebie, in which it is providing free waxing on any salon spree packages for women and free haircuts for men. The brand has roped in multiple female celebrities and influencers keeping in mind that female influencers and celebs create more authenticity for beauty products and services.

UrbanClap recently roped in Kriti Sanon and Ayushmann Khurrana as its brand ambassadors and launched an ad campaign with them. The influencer route is aimed at driving share of voice through different videos among the fans of influencers.

 

 

 

 

 

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A post shared by Hina Khan (@realhinakhan) on Dec 3, 2019 at 5:23am PST

A Buzz Analysis by Sheeko shows that the campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh.

Sheeko Brandscore graph of the campaign performance:

UrbanClap mostly associates with female influencers and celebs for the campaigns as they suite better in creating a buzz in the market about the brand and its services.

UrbanClap is known to be consistent in doing campaigns on YouTube. However, in the past one year, it did campaigns periodically and not much consistently.

UrbanClap’s influencers activity over a period of a year: