AcneStar face wash from the house of Mankind Pharma has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.
Through this campaign, the brand has adopted newer languages to engage with their audience in their local language. To capture the different markets, the brand has collaborated with four actresses from different regional markets.
The brand has collaborated with Himanshi Khurana, model, actor and singer who has worked in Punjabi-language films, to boost brand affinity in the Hindi and Punjabi-speaking markets. Another actress who has predominantly appeared in Kannada, Telugu and Tamil language films, Pranitha Subhash, has been selected for the southern region.
Priyanka Sarkar, a Bengali film actress, will help the brand double down its presence among the Bengali-speaking audience and to tap into the Marathi speaking audience, the brand has leveraged actress Hruta Durgule.
Keeping in mind the diverse audiences across the country, the brand plans to get more regional influencers in the coming days. The brand is focused on establishing a stronger presence across the nation by leveraging regional influencers as their catalyst. The campaign is designed and planned on the basis of consumer insights and learnings from the past initiatives.
Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “AcneStar is an anti-inflammatory and antibacterial face wash that plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”
With this campaign, AcneStar face wash wants to reinforce its position in the market to be known for its anti-inflammatory and antibacterial face wash with the goodness of aloe vera, salicylic acid and glycolic acid, which fight the biggest enemy of skin, acne and pimples.
Himanshi Khurana’s post:
Pranitha Subhash’s post:
Priyanka Sarkar’s post:
Hruta Durgule’s post
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