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AcneStar face wash, from the house of Mankind Pharma, has collaborates with content creators and influencers to target the millennials with their new Gen Z strategy utilising content through Instagram Reels.

With the growing popularity and recent trends on Reels, AcneStar face wash came up with a strategy around Influencer Marketing to build brand visibility and awareness amongst its target audiences.

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Through this, AcneStar has leveraged one of the most popular reel formats on Instagram, the transitional videos.

The brand collaborated with Vaishnavi Naik, Prachi Kadam, Zoya Jaan and Ashna Zaveri. There is a mix of influencers, who are well known for their lips sync, transition and dancing videos.

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “Over the years, we have seen the changing pattern in the content consumption, earlier people used to rely on text based content but things have changed and people have started consuming more video content to visualize the overall concept and understand it in a better manner. Instagram Reels has become one of the most used content platforms by the audience as per the reports and the responses we have seen personally as well. We at Mankind Pharma have always prioritized our consumer requirements, so we came up with this campaign to engage with the audience. Our audience wants information but in a quirky and fun way and I feel Instagram Reels is one of the best platforms to create fun loving content.’

AcneStar is an anti-inflammatory and antibacterial face wash that claims to fight acne and pimples and gives beautiful clear skin. AcneStar soap and gel are also designed specially to fight against acne, pimples, whiteheads and blackheads.