AcneStar facewash joins hands with music streaming platforms to amplify #ThankYouHaters campaign
In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos
AcneStar facewash from the house of Mankind Pharma has collaborated with music streaming platform for its latest campaign. The brand has collaborated with Gaana, Wynk, Spotify and Saavn to engage with music lovers from different demographics and create high recall value for the brand.
The new campaign is based on the #ThankYouHaters campaign, which was rolled out last year to fight against the rise in online trolling on social media. The campaign received a tremendous response. The audience has loved the song and has shown interest in listening to it on a repeat mode. The campaign caters to Indian music lovers who enjoy exploring new music.
The brand came up with this campaign keeping in mind the present situation and growing popularity of audio streaming platforms. This will help the brand to create high recall value among people who are multi-tasking, switching between household chores and professional engagements, to the sound of music.
In a month-long campaign, the brand has collaborated with music streaming platforms and has taken on board 50 influencers from different demographics to engage including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan and more. There is a mix of influencers who are well known for their lips sync, transition and dancing videos.
Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “Recoiled out of every day drives, music has now arisen as the favoured stress-buster for the large numbers of people who are working from home and playing a therapeutic role in these multi-tasking times. Individuals prefer to stay active on audio platforms while relaxing, sleeping or other activities. Audio streaming has grown to 30-40% in India in 2020-21 and with the rise of internet connections, there has been a rise of regional language music, which now contributes 39% of all streams.”
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