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Digital marketing agency AdLift has won the content marketing mandate for Kent CamEye car camera. The launch of Kent CamEye marks the foray of Kent RO Systems into automotive security. AdLift was awarded the mandate after a multi-agency pitch.

Kent CamEye is a vehicle security device that comes packed with a dual camera to record both the inside and outside view of the vehicle. The device offers live video streaming through a simple-to-use app on the user’s smartphone. It is packed with a plethora of features, including actionable alerts such as over speeding, AC-on while the car is parked and unknown driver detection using artificial intelligence. It also tracks the real-time GPS location of the car and allows playback of the route on the map.

The agency will be involved in content creation and amplifying content to increase the brand's awareness across digital platforms and organic search.

Varun Gupta

Varun Gupta, Director, Kent RO Systems, said, “Kent CamEye was conceptualised keeping the security of women and children in mind. The rising number of cars on the roads has raised security concerns in both cabs and chauffeur-driven cars. Vehicle monitoring has become a primary concern for owners. I am looking forward to seeing some great content from team AdLift that will be synchronised on result-driven platforms to create the buzz and pull for the product.”

Prashant Puri

Prashant Puri, Co-founder and CEO, AdLift, said, “Kent RO is associated with us for a long time now. We have executed some award-winning campaigns earlier for them and are confident that we can deliver more engaging content for Kent CamEye as well. Digital is the most relevant channel for Kent CamEye, and we aim to create a buzz among the target audience about the product with highly engaging and informative content.”