Adobe launches Adobe Express for Enterprise

The tool empowers anyone at any business to create and deliver on-brand content

BuzzInContent Bureau
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Adobe has announced the launch of Adobe Express for Enterprise, which as per the company is a universal creative tool enabling anyone in the enterprise, at any creative skill level, to easily create, share and collaboratively review high-quality and colorful on-brand content, like multimedia assets, social posts and much more.

The announcement was made at Adobe Summit – the digital experience conference.  

The new Adobe Express offering is built for enterprises, enabling even the most decentralised organisations to streamline and accelerate content development.

Integrated with Adobe Experience Manager (AEM) Assets, Adobe Express for Enterprise will streamline end-to-end content development workflows, enabling brands to meet ever-increasing demands for customer engagement across channels. 

Adobe Firefly, Adobe’s new family of creative generative AI models, focused on generating images and text effects that are safe for commercial use, will bring even more precision, power, speed and ease directly into Adobe Express workflows.

Developing and publishing content at scale has become a significant challenge for businesses, pushing creative teams to their limits. Businesses that expand content creation beyond their limited pool of professional designers unlock immense opportunities to accelerate development. 

Adobe Express for Enterprise aims to democratise creativity beyond design teams by offering enterprises three benefits: An intuitive creative application anyone can use, the ability to create branded templates for reuse and an unparalleled collection of high-quality curated assets, templates and collaborative workflows. Together, these capabilities empower marketers, sales teams and in-house content creators to easily and quickly create on-brand content, ranging from social posts and videos to design elements and documents.

“Over the past year, Adobe Express has successfully demonstrated the unique ability to unlock creativity across users of any creative skill level, everyone from those just starting out to experienced creative professionals,” said Govind Balakrishnan, senior vice president, Adobe Express Product at Adobe. “Now Adobe Express for Enterprise will connect teams of all types – from creatives to communicators – as a creative hub, with the highest quality collection of assets and templates, integrated libraries and new brand control features, enabling anyone to create and share on-brand content at scale.”

Prativa Mohapatra, Vice-President and Managing Director, Adobe India, said, “The demand for creating on-brand content that is delivered quickly and at scale, presents a very real challenge to businesses everywhere,” said Bridget Esposito, vice president and group creative director at Prudential Financial. “Adobe Express for Enterprise modernises the creative workflow, saving creatives time by enabling teams to self-serve on repeatable projects, and improving speed to market while maintaining a consistent brand experience.”

“Digital has disrupted every industry, and as customer experiences evolve – businesses have learnt that personalised, compelling, and relevant creative assets are key to building a strong content supply chain that engages customers across their lifecycles and promotes loyalty as well as growth. Now available in India, the all-new Adobe Express for Enterprise will allow businesses to design and deliver creative experiences that their customers will love.”

Supporting enterprises’ rapidly growing content supply chain needs, Adobe Express for Enterprise connects with enterprise solutions to facilitate and streamline end-to-end content workflows, leading with the integration of Adobe Express and Adobe Experience Manager (AEM) Assets that will enable unified content planning, creation, collaborative review, distribution and analysis. 

In addition to integrating AI-powered capabilities developed for Adobe Creative Cloud applications - including Photoshop, Premiere Pro and Acrobat, Adobe Express for Enterprise includes access to stock images, videos, fonts, design assets and templates, bringing the best of Adobe to customers of every skill level.

Adobe Express for Enterprise also incorporates new collaboration capabilities debuted in Creative Cloud and Document Cloud, enabling seamless creation, sharing and feedback loops across content development workflows.

Adobe Express will soon offer creators expanded video editing powers with a new mixed-media editor, Adobe Firefly generative AI capabilities to produce unique fonts, images and backgrounds, and new opportunities to collaborate with creators across other Adobe Creative Cloud apps.

Adobe Express for Enterprise is now available to Adobe Creative Cloud enterprise subscribers.  

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