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Instoried, an AI-driven, deep tech content startup, which helps brands predict the emotional impact of their content on their customers' minds, has raised investment from SOSV and its Shanghai-based Chinaccelerator, that provides seed funding to startups across the world. SOSV has funded over 940 startups through so far.

Instoried's tool helps brands emotionally target customers by identifying the brand's emotional quotient and giving tailor-made recommendations, thereby boosting engagement and increasing content productivity, all in real-time using AI.

Instoried has built web apps and APIs to help integrate the tool onto any platform, and it sells licences of the tool for multiple language users. Currently, the tool is available in English and Hindi. Instoried’s solutions address the content market that is pegged at $300 billion.

The founding team at Instoried is deeply invigorated by the recent seed-2 round funding convened by SOSV. The startup had earlier raised funding from indigenous seed investment stalwarts such as Venture Catalysts and Jain Angel Network, Mumbai.

Commenting on the seed funding round and their association with SOSV Chinaccelerator, Sharmin Ali founder and CEO, Instoried, said, “We are happy to associate with SOSV and Chinaccelerator in our startup journey. The tremendous network that SOSV has built over the last few years will help us scale our reach globally. We will be using these funds for global expansion.”

Talking about the factors that drew SOSV Chinaccelerator to investing in India’s highly innovative and unmatched startup in the field of specialised content, William Bao Bean, General Partner at SOSV and Managing Director at Chinacceletator and MOX-Mobile Only Accelerator, said, "Marketers have been leveraging technology to engage and sell better to customers for years.”

"We are excited because Instoried is doing the same for corporate communications, leveraging data and machine learning to drive emotional engagement for the traditional industry,” Bean added.

Founded by ex-Musigma and content specialist, Sharmin Ali, along with Machine Learning & NLP specialist, Sutanshu Raj, Instoried was incepted with the perfect combination of industry knowledge and technical expertise. The tool provides end-to-end solutions to content marketers, helping them target particular emotions based on its identification of the brand’s emotional quotient. With this, the tool can give tailor-made recommendations of words and phrases.