Ajay Menon and Vimal Chandran create ‘The Birth' film using vivo X80 Pro for its new campaign

The movie depicts the story of an adventurous boy in a small town who explores a prodigious book of his grandmother

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Ajay Menon and Vimal Chandran have created a film titled ‘The Birth’, which is shot on the Vivo X80 Pro, as part of the latest campaign.

The multinational smartphone company Vivo has given a platform to all acclaimed photographers of the country under its #Vivographer program.

Menon and Chandran have been associated with this program since the past 4 years.

Beautifully scripted and conceptualised, the movie depicts the story of an adventurous boy in a small town who explores a prodigious book of his grandmother. As when he keeps anything in the book at night it miraculously turns two in the morning. One fine night, he sleeps with the book open on himself and finds his own doppelganger roaming around in his house the next morning.

Menon is one of the renowned Indian cinematographers, producers, and photographers of Malayalam movies while Chandran is a popular visual artist.

The lead role is played by Vasudev Sajeesh who has recently been felicitated with Kerala State Award for Best Child Actor. A fabulous and talented team of Executive Producers, VFX artists, colorists, and other members have created this masterpiece on Vivo X80 Pro without using any professional camera.

Amrita Sharma, Co-Founder of Mixed Route Juice, said, “We’ve been working on building a property for Vivo India called #vivographer and it's now running in its 4th year. Over this time, we’ve had the privilege of creating content that stood out in all forms and is disruptive in the market. The product and the choice of talent complement each other and work very well to bring out the brand messaging. The film is a brilliantly cut, outstanding piece of cinematography with master artists from Kerala Ajay Menon and Vimal Chandran and they managed to shoot this exceptional piece and all its nuances on Vivo x80.”

Yogendra Sriramula, Head, Brand Strategy at Vivo India, said, “As a company, Vivo is known for constantly coming up with new ways to offer our users cutting-edge technology and delightful camera experiences. vivo X series delivers on this promise and is known in the industry for setting new benchmarks. The Vivo X80 series is another addition that helps bridge the gap between smartphone and professional photography by infusing user-oriented innovations. X80Pro has both - extremely strong computational photography capabilities and hardware camera performance to capture perfect video and still images in all light conditions. It is an ideal tool for creating high-quality films owing to its excellent outcomes and beautiful cinematic modes. We anticipate that "The Birth," which was captured on a Vivo X80 Pro, will inspire members of our community to pursue professional smartphone photography and push themselves to discover new limits.”

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Vivo Ajay Menon Vimal Chandran The Birth vivo X80 Pro smartphone company