Women’s social network Healofy has launched 7 Indian regional languages - Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam on its platform. With this, the platform aims to create a vernacular social network exclusively for Indian women to feel informed, safe and empowered, allowing them to consume, connect and transact in a trusted space.
Prior to this, Healofy was available in English and Hindi. Today, more than 61% of users on the app are regional language users and after Hindi, the top 3 regional languages with the most active userbases are Marathi, Malayalam and Bengali.
According to the "Toward Gender Equity Online: Research with the Next Billion Users" report by Google India, “women are reluctant to network online on social platforms due to the fear of harassment and lack of a safe community”.
The average ‘Indian internet consumer’ prefers content in their native language. Today, in India, 9 out of 10 new smartphone users look for credible and relatable regional language content.
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Gaurav Aggarwal
“Our growth rate in vernacular has been 4 times faster than that of English and this itself is a great validation of the huge need for a vernacular women’s social network”, said Gaurav Aggarwal, CEO and Co-Founder of Healofy.
Healofy till date has raised $9.5M in funding from Omidyar, BabyTree Group (01761.HK, China’s Largest Parenting Platform, a Public company), BAce Capital - a fund backed by Alibaba’s Ant Financial Services Group, and angel investors.
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