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Angel Broking has launched the platform ‘Amplifiers’, which will empower India’s millennial generation to tap the rising popularity of stock trading in the country and, at the same time, create remarkable content via direct brand collaboration and powerful influencer ecosystem.

Since March this year, Angel Broking has added an average of over 1 lakh customers per month. Now, following the launch of a dedicated influencer channel, the firm envisions to virtually ‘amplify ’its national reach with targeted communication throughout the length and breadth of the country.

Speaking on the development, Prabhakar Tiwari, CMO, Angel Broking, said, “At Angel Broking, it is our constant endeavour to eliminate market inefficiencies, to promote profitable opportunities, and to strengthen digital ecosystem around retail equity investment. Perhaps, no other initiative could have been more emblematic of this vision than the launch of our Amplifiers platform.”

The platform enables the influencers to pick curated offers, use its content library, receive brand briefs and easy-to-use platform-based templates. Since the agency route gets circumvented in this approach, its direct financial benefits are extended to the on-boarded Amplifiers. They can further connect and collaborate with other influencers and also learn from the domain leaders from Google, Facebook, TikTok, et al, via web series, training sessions and webinars on influencer marketing. The platform is now available both on the website and on the mobile app. Serving as the cherry on the top, the registration process can be completed in less than five minutes.

“On one hand, the Amplifiers platform addresses the core challenges faced by our budding influencer community and makes collaboration more lucrative. On the other hand, our amplifiers also get to enhance their professional skills as well as the network. All of this is on top of educating their audience about the right investment decisions to make. It is truly a win-win proposition for everyone and we congratulate all stakeholders for this first-of-its-kind initiative,” added Tiwari.

With the Amplifiers platform’s simple and interactive UI (User Interface) and UX (User Experience), Indian influencers will be able to get an overview of the live content and performance metrics (such as views, engagement, leads, conversions, revenue, etc.), and their payment status. They can participate in monthly and quarterly contests and gigs.

The app can be downloaded from Google Play Store or App Store.