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Animeta has announced its partnership with Malabar Gold & Diamonds.

As per the company statement, Animeta Brandstar program has been focused in the campaign, highlighting the role of influencer marketing.

Devdatta Potnis, CEO, Animeta, said, "We are thrilled to have partnered with Malabar Diamonds on this campaign. Their commitment to embracing innovative avenues like influencer marketing is truly commendable. With Animeta Brandstar, there is a streamlined discovery process which is entirely transparent and efficient. We stand poised to make lasting connections with audiences through creators in ways that resonate deeply and authentically."

Animeta Brandstar platform identified the influencers to synergize with Malabar Diamonds' festive campaign around Onam. The creators chosen to be a part of this campaign include Alice Christy, Kalyani B Nair, Monisha Mohan Menon, and Anna Prasad.

Vishu Ray, Senior Vice-President, Branded Content and Creator Projects, Animeta, said, “We understood that a hyper-localized approach was the key to success for the campaign. With real-time data analytics, we can find the right fit and measure ROI effectively through Animeta Brandstar. Our platform doesn't just match creators with brands – it forges partnerships that spark genuine connections. It has opened the door to a new era of influencer marketing, one where data, creativity, and authenticity converge”