Asian Paints has launched the third season of weekly series ‘Live Stylishly’ of ‘How to videos’ for home décor ideas, conceptualised, written and produced by Supari Studios. The series is a compilation of inspiring home décor and interior design ideas that help transform homes into spaces that are functional yet aspirational.
With these videos, the brand has created an ecosystem of content across Pinterest, YouTube and IGTV for anyone looking for premium lookbooks and ideas to revamp their homes. The content gave a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer.
The brand came up with four versatile themes to enhance spaces like bedrooms, study and living/dining room spaces. These themes were Nautical, Jewel Tones, Botanical and Gelato, which were explored through 20 fun DIY videos curating a video catalogue for every home makeover.
Nisha Vasudevan, Director, Asian Paints, Live Stylishly, Season 3, said, “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalogue by illustrating how colours transform a space. We went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn't play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces.”
She further said, “One of the other challenges included the time frame we had just three days to shoot 20 videos. To achieve the above, we've used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints' Live Stylishly Season 3.”
Manoti Jain, Executive Producer, Supari Studios, said, “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea, the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience.”
The Video:
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