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Asus India and The Viral Fever (TVF) Originals have partnered for a new show ‘Followers’ - which aims to depict the quest of a content creator.

The web series comprises of three episodes and is centred around an aspiring creator's quest to create content to garner more followers and seek more collaboration opportunities with brands that lead her into the tricky ransom situation.

The first episode of the “Followers” got streamed on its millennial focussed YouTube channel – The Timeliners - on January 20.

Available in the Hindi language, the next two episodes will be released by the end of January 2023.

As part of the partnership with the TVF, Followers integrates Asus' latest Creator Series laptops, including the Zenbook Pro 14 Duo OLED, ProArt Studiobook 16 OLED, and ROG Zephyrus G14.

The new web series features fresh leads from the OTT platforms, including Nupur Nagpal, Gagan Arora, and Rajat Dahiya. Arora and Nagpal were previously seen together in the blockbuster series – College Romance.

Paramjeet Singh Mehta, Head of Marketing, Asus India, said, “We are elated to announce our association with TVF, India’s one of the most popular streaming platforms. With the increased internet penetration in urban as well as rural cities, the short-video format and social media platforms have seen significant growth resulting in an exponential boom of content creators in the country. We at Asus always believe in providing innovative solutions to consumers. This web series effortlessly integrates Asus' latest creators series of laptops, with features that will benefit the creators to multitask and enhance productivity for content curation.”

Vijay Koshy, President at The Viral Fever, said, “Asus has introduced a complete range of OLED laptop series for all types of creators. They wanted to bring out the value this adds to creators in a story appealing to the creative community, which led to the birth of the show 'Followers'. The world of digital influencers and creators has become a new landscape for Youth who are not just consuming a lot of digital content but even creating it actively. Many youngsters now choose this as their core profession. The mini-series portrays the struggles of one such upcoming creator Sunaina whose world collides with one desperate hotel employee Sippy trying to save his job and what follows is a comedy of errors. Asus fits in the story perfectly through the upcoming creators’ lens as it makes content creation a breeze for her.”