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ATKT.in, a college content entertainment platform, has announced its association with Star Movies. As a part of this association, ATKT will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters for ‘My Star Movies at 9’.

‘My Star Movies at 9’ recognises the spirit of young movie buffs and their love for Hollywood films. The selected talent will create tributes to their favourite blockbuster describing what they love most about it through music, poetry and dance lead. These videos will be played on the channel, as well as the various social media platforms of Star Movies and their partners, including ATKT.in. ATKT will promote the campaign to over six lakh college students across 800 colleges.

Prashant Sardesai, Co-founder, ATKT.in, said, “This innovative campaign from Star Movies pioneers the use of young, unrecognised talent to celebrate the love for cinema. ATKT is proud to partner Star Movies in helping find the best campus talent, and to amplify the fan art produced by these talented performers to a large youth audience.”

ATKT.in, established in 2016, is a platform which enables youth talented in the arts – performing arts, fine arts, literary arts – to find their audiences and grow further.

It showcases talent on its platforms in the form of videos, imagery and text. It began with coverage from India’s best college festivals and has expanded to receiving content from college-level talent. It has succeeded in providing talented artistes much larger audiences and an avenue for their performances to live beyond just the college.

Content@BuzzInContent.com