Audio platform and podcast content creation company Sochcast acquires Podcash

Sochcast Media, a homegrown audio platform and podcast content creation company, has acquired Podcash, a marketplace for podcasters, advertisers and guests to create a full-stack audio suite to listen, create, publish and monetise on a single platform.

Sochcast, launched in August 2020 by the Co-founders of Radiowalla, provides listeners with content across genres such as lifestyle, education, wellness, society and culture, stories, poetry and self-help in multiple languages, including Hindi, English, Tamil, Telugu, Kannada, Bengali, Punjabi, Gujarati and Sanskrit. One can publish his soch on  www.sochcast.com and the mobile app is available to download on android phones via Google Play.

Podcash, now an entity of Sochcast, was announced on International Podcasting Day last year, by podcast host Garima Surana and avid marketer Ronit Roy. It aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers.

Anil Srivatsa

Anil Srivatsa, CEO, Sochcast, said, “The acquisition of Podcash and the induction of Garima and Ronit into the Sochcast team, will attract independent sochcasters who have been waiting long for someone to help them monetise their content in a single place, completing the cycle of creating, market discovery, distribution and consumption all in one place. This will be good for brand custodians as they will be able to access brand fit content in one place.”

Harvinderjit Singh Bhatia

“Sochcast is a revenue-generating company and with Podcash, we can rapidly scale our engagement with brands or media agencies, help them connect with content creators and in the process enable content creators to start monetising their content. We are building new revenue streams like subscription and sachet pricing to further enhance opportunities for content creators to earn,” said Harvinderjit Singh Bhatia, Co-Founder, Sochcast.

Ronit Roy

Talking about the partnership, Podcash founders Roy and Surana said, “The alliance between Sochcast and Podcash will be a futuristic move in the podcasting landscape of India. We are on the cusp of change, with audio becoming an integral part of our lives and with the 60+ years of experience that Anil and Harry bring in content and channelising revenue through audio, we will be able to build the first-ever Made in India full-stack audio suite for indie audio creators. While the big podcasting focuses on content acquisition through originals, our focus is to foster the creator economy, make audio accessible and immersive and with our combined synergies the process will be hastened.”

Garima Surana

The podcasters who host their show on the Sochcast app will get access to advertisers and can monetise their show through the self-serve podcast-brand fit approach of Podcash.