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Bacardi Mix’R has started the new year in style with the launch of Bacardi Mix’R party anthem ‘Bring Your Own Mix’.

Created in collaboration with Rapper Shah RuLe, Bring Your Own Mix was released on the artiste’s Instagram page, and has already racked up likes from fans.

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A post shared by SHAH RULE (@shahrulemusic)

The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ. 

Sameeksha Uniyal, Senior Brand Lead, Bacardi India and South East Asia, said, “We’re very excited to share the new Bacardi Mix’R anthem with our consumers. It has been an absolute delight working with Shah RuLe to create music that truly encapsulates the spirit of Bacardi Mix’R. Since the lockdown, an increasing number of our consumers are choosing to drink at home and it has been a catalyst for the ‘cocktail-making’ culture. Our goal with Mix’R, available in Mojito and Long Island Tea, is to encourage consumers to ‘Bring Your Own Mix’ and to bring your unique persona to drinking occasions and moments whether at home or amidst social gatherings. We are thrilled to see the love that the anthem has been receiving from fans, making them move and groove to upbeat tunes reminiscent of Mix’R.”

Shah RuLe has made his mark in the industry with his hit songs Default, Superstitious and No Apologies. The rapper, who amassed many fans with his intense rap battle with Ranveer Singh in Bollywood film ‘Gully Boy’, has brought his signature hip hop style and flow to this recent track, exemplifying the brand new Mix’R party experience with catchy beats and energising lyrics that ring true for the brand.

Shah RuLe said, “Collaborating with Bacardi Mix’R to create its new anthem Bring Your Own Mix has been an absolute honour and I had a lot of fun making this track. With the vision of capturing the spirit of a house party with me and my closest friends, the idea behind the song was to let fans live the feeling that Bacardi Mix’R stands for, and encourage them to create their own party, in their own way. The track, which was released only last week, has been receiving a lot of love and appreciation from fans on social media, and I am extremely grateful for this.”