Bacardi's Grey Goose ‘House of Change' programme goes virtual this year

The programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media

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Bacardi’s Vodka brand Grey Goose House of Change programme—a specially curated multi-faceted series aimed at helping bartenders with 360-degree development of their personalities and building their confidence—has gone online this year.

The programme focuses on providing expertise to bartenders to help them go beyond their bartending skill-set, setting them to discover a journey from a job to a clearly defined purposeful career with a point of view.

The brand has previously held two on-ground editions of the programme in India, which involved various professionals from around the world with expertise in their field, conducting training sessions for a selected group of bar talent. The training sessions were divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media. Last year, Grey Goose took the experience one step further by inviting and hosting three of the participating bartenders to the Singapore Cocktail week.

House of Change’s third edition was hosted virtually from April 29 to May 1, 2020, aimed at supporting Indian ‘behind the bar’ talent make their foray into the global scene with a competitive edge.

With the current Covid-19 situation forcing thousands of bartenders out of work, the importance of a programme like House of Change is even more pronounced. The format is aimed at engaging with bartenders, helping them learn new skills and polish their talent so that they come back even stronger than before.

Grey Goose brought on board a number of new international personalities and modules to this year’s edition. The different modules at House Of Change this year was hosted by fitness expert Mandira Bedi, Andrew Louden from Tippling Club Singapore and Joe McCanta, the Global Brand Ambassador for Grey Goose, Arijit Bose, Co-Founder Bar Back Collective, Vaibhav Singh, Owner of Perch and Co-Founder of Bar Back Collective, Emmanuel Suraj, A3D Capital, Vidhi Puri from Cocktail Story, Official Etiquette Trainer Vibinita Sharma, and Anant Kumar and Abhishek Vohra from Frozen Pixel Studios.

With a valuable experience that provides a different perspective to the bartenders, this programme is an effort by Grey Goose to support and give back to the community that has been supporting the brand for so long.

House of Change Bacardi's Grey Goose