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Bajaj Allianz Life continues to make #HealthGoals a part of everyone’s daily lives, by bringing back their popular ‘plank initiative’ with the campaign #PlankForIndia.

#36SecPlankChallenge was the first edition of Bajaj Allianz Life’s plank initiative that was designed to encourage people to take on healthy living. The initiative started on social media in September 2018 and culminated with Bajaj Allianz Life Plankathon in November 2018. The Plankathon got Bajaj Allianz Life into the Guinness World Record, where 2,353 participants held the abdominal plank together for a minute.

To give #PlankForIndia movement greater visibility and to take the message to a much larger audience, Bajaj Allianz Life released a video across its social media channels as well.

The video:

The video captures various emerging athlete stars and how passionate are they to take part in athletic events. Through this, Bajaj Allianz Life makes a call to #PlankforIndia to take a plank and fulfil your #healthgoals and help the rising stars to achieve their #lifegoals.

Bollywood actor Anil Kapoor started the #PlankForIndia challenge. By participating in this challenge, he has shown support towards India’s future athletes to help them achieve their #LifeGoals.

Anik Kapoor’s Instagram post:

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For every plank, the company will contribute monetarily towards the training and development of India’s emerging sports stars. Second, through the cause of supporting India’s future athletes, the company is encouraging more and more people to keep themselves fit for achieving their health and life goals.

Sports star Mary Kom too took the #PlankForIndia challenge:

 Mary Kom’s Instagram post:

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Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”

The brand is inviting common people through these celebrity influencers to take up the #PlankForIndia challenge.

One can take the #PlankForIndia initiative to contribute towards making #LifeGoals of emerging sports stars a reality. One just has to follow these steps:

  1. Get into a plank posture
  2. Take a photo or a video of doing the plank
  3. Post the photo / video on Facebook / Instagram / Twitter / LinkedIn
  4. Use #PlankForIndia