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Adopting different ways to engage with the consumers, Bajaj Allianz Life Insurance has launched a branded content initiative in the form of a web series, #GameOfLifeGoals, which shows how two people go about their life goals.

The three-part web series captures three interesting life goals – dream holiday, start-up and building a corpus for future education – in a funny manner.

Bajaj Allianz Life has roped in two popular faces from the web comedy world, Rahul Subramaniam and Kumar Varun, to share the real side of #LifeGoals.

The first episode is about Rahul and Varun who are all set to live their best lives and fly to Australia for a much-awaited trip. But if only things were so easy.

The First Episode:

New episodes will be released every Friday at 9:00 a.m.

Previously, Bajaj Allianz launched a video called #TheGraveyardofGoals in March. The video was another branded content piece in collaboration with the Being Indian platform. The objective was to subtly connect the brand and product story, i.e. #LifeGoals through consumer stories.

All the content is weaved around the brand’s nationwide campaign ‘Samjho Ho Gaya’, which is designed to speak to consumers on its brand promise – Life Goals. Done. The brand’s new campaign reflects new philosophy at Bajaj Allianz Life, and that of being the ‘enablers of life goals’. The campaign aims to make people aware about their ambition and goal as their dream and how the ULIP product can help them achieve their dreams.

The video will help to fuel conversations around #LifeGoals in an engaging manner with the Life Maximizers.

The Video: