Bajaj Allianz Life launches ‘Superstar After Retirement' music video featuring retired senior citizens

Bajaj Allianz Life has launched “Superstar After Retirement” music video which is created by retired seniors showcasing their creativity and fulfilling their life goals.

Retirees including ex-bankers, ex-entrepreneurs, ex-educator, ex-engineers and other professionals, are seen unleashing their hidden talents like singing or dancing, and attempting to live their second innings with utmost zeal and passion. 

Commenting on the initiative, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Aligned to the brand purpose of enabling LifeGoals, we launched ‘Superstar After Retirement’ initiative to encourage retired senior citizens to rediscover their talents and explore a world full of possibilities and freedom. Financial security provided through a regular stream of income, post-retirement, allows individuals to pursue their earlier unfulfilled passions.”

Bajaj Allianz Life had launched a pan-India talent hunt, to showcase their talent and fulfil their dreams of becoming a superstar. From a total of over 5,400 entries, 11 superstars from different walks of life were handpicked to be part of the music video.

All of these participants, at some point of their lives, had aspired to be dancers, musicians, singers, cinematographers, lyricists, art director and stylists, aside from being retired senior citizens.

The music video was created entirely by these 11 senior citizens, after going through multiple enriching workshops with expert mentors from Bollywood. The team’s collective efforts for 37 days and 450+ hours have resulted in this music video.