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Bajaj Electricals has collaborated with celebrity chefs to launch two video series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’. As part of the collaboration, the chefs will prepare food using Bajaj appliances and share recipes in the series.

In a statement, Bajal Electricals said, “The association intends to strengthen the leadership position of Bajaj Electricals' range of cooking appliances. Apart from showcasing various cuisines worldwide, the videos will provide hands-on guidance on how viewers can optimise their time by using cooking and food preparation appliances.”

In the series ‘India's No. 1 Zaayke with Chef Kunal Kapur’, with the help of Bajaj’s kitchen appliances, the chef will curate different Indian dishes while bringing diversity into the homes and plates. The series will run throughout the year, highlighting different themes such as regional, festive and seasonal cuisines.

In the series ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’, the chef will tap into India’s popular and most-loved dishes in an Indian family and share tips on how to make them healthy without compromising on the taste.

Both the series will be featured and amplified on the social handles of the brand and the chefs.

A few of the videos by the chefs:

Krishna Raman, Business Head, Consumer Products, Bajaj Electricals, said, “We are thrilled about collaborating with Chef Kunal Kapur and Chef Pankaj Bhadouria to bring out the essence of home cooking. We wish to showcase the variety of Indian cuisines that can be made in a healthy and tasty way using Bajaj Electricals’ range of kitchen appliances – which have always been the consumer’s first choice. The chefs and our brand echo the same belief of offering nothing less than the best for Indian consumers and this association is our zestful effort to highlight our brand's functionality and alignment.”

Bhadouria said, "As a chef, I have always believed in balancing one’s physical and mental health with flavourful yet healthy cooking. This association is closer to me because I see the brand taking initiatives in direction of providing both assortments’ functionality and the possibility of health-conscious cooking. Many appliances offered by the brand promote healthy and exciting cooking; one that I believe is a complete win-win for me. I am glad to be a part of this journey along with Bajaj Electricals to promote the joy of healthy cooking to every household."

Kapur said, "India has a great food culture that is unparalleled. Cooking is a process where the result is not just the meal but the experiences it weaves around. Growing up, consuming food and studying food choices and patterns across regional borders has been a priceless experience for me. Bringing the varied flavours of India to one table is what I enjoy the most. I love the art of experimenting with food. To achieve this, one requires reliable, convenient and multi-functional appliances, one that Bajaj Electricals offers. My idea of presenting variety and taste is enhanced by the brand’s offerings, hence making it a perfect companion for all my experiments. With the wide proposition the brand offers, I hope we will be able to bring excitement to day-to-day cooking."