Pulsar N160 has inspired 12 social media content creators to create their own, one-of-a-kind rendition of thrill, the #CreatorsOfThrill.
Recently, Bajaj Pulsar has modernised its line-up with the new Pulsar N160. Pulsar is known for evoking 'thrilling' emotions, and Ogilvy India is tapping into the power of social media content creators to express this feeling.
The #CreatorsOfThrill campaign goes beyond stunting and biking communities, it connects the next-gen Pulsar riders by engaging with non-auto creators to share their passion for the Pulsar legacy.
Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160’s thrill through a unique take on genres like graffiti, photography, and music.
The Pulsar N160 is a baton of inspiration, passed on from one creator to another as they publish their content, showing off their version of thrill amplified through a unique take. As the campaign concludes, the creators will then pass on the baton to the audience asking them to create their own thrill.
Day 1 – Music Reel 1 - Mayur Jumani
Day 2 – Photography Reel 1 – Dev
Day 3 – Graffiti Reel 1 – Kartikey
Day 4 – Music Reel 2 – Sanjoy
Day 5 – Photography Reel 2 – Mitesh
Day 6 – Graffiti Reel 2 – Mooz
Day 7 – Music Reel 3 - Mojo
Day 8 – Graffiti Reel 3 - Stanlee
Day 9 – Music Reel 4 - Anshuman
Day 10 – Photography Reel 3 - Kunal
Day 11 – Photography Reel 4 - Isa
Day 12 – Graffiti Reel 4 - NME
Day 13 - Closure Reel
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