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India is a land of food, where every family, friend or colleague eats food that is prepared in a different method. While some homemakers struggle with the daily dilemma of ‘aaj khaane mein kya banau’ on the other side there are aspiring chefs who are in search of the perfect recipe.

With the objective of helping all home cooks, Big Bazaar started India’s first live digital cooking classes Cook Along on Big Bazaar Food YouTube channel. Started in December in 2018, the channel celebrated the completion of its 100th episode. Making the 100th episode a celebration to remember Big Bazaar Food hosted a live ‘cook along’ session with actress and celebrity chef Shilpa Shetty Kundra at its Gen Nxt store at Worli, Mumbai.

Cook Along is a live cooking show that is hosted on the brands YouTube channel Big Bazaar Food, every Tuesday, Thursday and Friday at 5 pm.

Each episode of cook along showcases new recipes every Tuesday, Thursday and Friday. During the live show, viewers can prepare the dish as they watch the chef and also interact and get answers to cooking tips and suggestions.

Through this journey that celebrates home chefs and the true joy of eating ‘ghar ka khanna’ Big Bazaar’s ‘cook along’ has gathered a base of over 2,50,000 subscribers. The show has been a platform to over 100 home chefs who had an opportunity to live their dream of hosting their first ever cooking show. Popular youtube chefs such as Kabitas Kitchen, Varun Inamdar, Kanaks Kitchen, Archana Tai, and Ripu Daman Handa have been part of this journey of sharing interesting recipes.

Speaking about the success Pawan Sarda, Group Head, Digital, Future Group, said, “Big Bazaar Food YouTube channel is our effort to connect with our consumers via content. Data has time and again shown that food recipes are an integral part of consumer search. And with this initiative, we are providing a destination to home chefs who are looking for new recipes. Getting noticed by 13 million viewers and hosting a series of uninterrupted live episodes has been an amazing journey.”

Content@BuzzInContent.com