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Bingo! Mad Angles has collaborated with aha for “The Mad Song”.

The brand joined forces with aha Telugu Indian Idol season two’s top six contestants to bring a rap anthem.

The song was produced by Roll Rida.

As per the company statement, The Mad Angles song isn’t just a song but an experience that encapsulates the madness that the brand stands for. It’s a celebration of youth, music and the irresistible joy of snacking!

Nitin Burman, Head-Non Subscription Revenue, aha OTT, said, “We are delighted to collaborate with Itc Bingo! Mad Angles. It's our yet another successful initiative towards becoming a one stop solutions platform for brands looking to reach out and engage with APT audiences. ‘Mad angles’ is a rap song ensured to uplift the mood. Through our Telugu Indian Idol finalists' voice and Roll Rida's grace, we have created a song that is sure to bring smiles.”

Suresh Chand, VP, Head of Marketing, Snacks Noodles and Pasta, ITC Foods Division, said, “Bingo, is a brand which is synonymous with all things fun and quirky.  We are thrilled to partner with Aha to create a one-of-a-kind rap song with the top contestants of Telugu Indian Idol and Roll Rida. Its electrifying music and lyrics is sure to become a favourite number amongst our young audience”.

The Mad Song: