Bingo! Tedhe Medhe announced its association with Hoichoi. Bingo! Tedhe Medhe has created a mini-series titled Institute of Isspecial Talents.
It is a spoof comedy of Bengali stars teaching their own special talents to a group of young college students.
The following are the episodes and the personalities featuring in them:
Episode 1: “Potanormetry” by Silajit
Episode 2: “Melodrama” by Geetashree
Episode 3: “Gundagraphy” by Sumit Ganguly
Episode 4: “Jamaistry” by Rajatabha Dutta
Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, said, “The series is a perfect example of Bingo!’s commitment to providing our consumers engaging and entertaining content. We are confident that the series will be a hit with our target audience in West Bengal. The wacky, spoofy comedy perfectly aligns with Bingo! Tedhe Medhe’s style of communicating to its audience. Through this mini-series we are aiming to make a resounding impact during the upcoming festive season.”
"We are excited to partner with Bingo! Tedhe Medhe to bring 'Institute of Isspecial Talents' to our viewers in West Bengal. This unique mini-series is a perfect blend of comedy and entertainment. We believe that this collaboration is a great example of how brands can come together to create innovative and engaging content for their consumers", spokesperson from Hoichoi said.