boAt collaborates with virtual influencer 'Kyra' to introduce its new offerings

Imagine Marketing-owned boAt is all geared up to step into the world of virtual influencers and take their influencer game up a notch.

boAt has also announced the launch of their products – boAt Rockerz 330 ANC and Rockerz 333 ANC. The audio brand is also offering a Dirac Opteo enabled neckband. 

In order to connect with consumers, the brand has partnered with meta influencer – Kyra and launched a visually appealing film as she walks into the future of audio with the new Rockerz 330 and Rockerz 333 ANC. The same will be live at 8 pm on Friday across brand’s social media platforms.

Further, the launch also marks the debut of Dirac, a global audio-tech giant, in India.

Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing, said, “As the leading audio brand in the country, we feel responsible to pave the way for new and superior audio experiences. The recent collaboration between Dirac and boAt Labs shows our R&D capabilities and our commitment to bringing high-definition audio to our boAtheads. We have several products in the pipeline with Dirac as we aim to revolutionize the way Indians enjoy their music.”

“The Dirac and boAt engineering teams have collaborated closely to tailor and customise Dirac Opteo specifically for the boAt headphones to ensure peak performance, maximum degree of audio upgrade, and a listening experience much closer to artist intent,” stated Mats Oberg, Dirac’s Chief Commercial Officer. “By leveraging our cutting-edge digital optimization technology and combining it with premium, stylistic design, Dirac and boAt are changing the world of sound.”