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Humanz, an AI-powered platform for influencer campaigns of all levels, has partnered with Boss Entertainment, a creative marketing firm popularly known as India’s largest youth activation company, to bring the Humanz platform to India and bridge the gap between local marketers and influencers.

Through the partnership, the Humanz platform will optimise collaborations between local marketers and influencers across India, thereby ensuring sustainable growth of the country’s influencer marketing sector.

The Humanz Platform serves as a tool for discovery and direct influencer engagement—thereby fixing the broken elements of influencer marketing, including the lack of transparency, lack of audience demographics, and fraud. The platform allows marketers to make data-driven decisions based on influencer specifications tailored to marketing needs, including gender, age, interests, demographics, previous content shared, and quality of followers. Influencers can access parts of their own data, meet other creators, and participate in paid campaigns—all by simply registering. The engagement and collaborations between marketers and influencers on the platform is done in a smart, safe, efficient, and measurable manner.

Boss Entertainment is known for creating intellectual properties to excite and inspire India’s youth. The company focuses on independent technology-driven ventures with shared visions and values. It was founded by Shailendra Singh, who launched 23 successful startups in 23 years.

“In India, local influencers inspire young adults to make decisions at rates far greater than celebrities,” said Liav Chen, Co-Founder and CEO of Humanz. “The influencer marketing arena is growing rapidly in the region, and it is crucial for collaborations between marketers and influencers to be as optimal and impactful as possible. Our values align with that of Boss Entertainment, and we’re excited to see what unfolds.”

“The tech venture with Humanz in India is a massive opportunity for us to unlock the positive power that our influencers possess to strengthen a brand's reputation, improve audience engagement, and increase conversions,” Singh said. “It is high time marketers and business owners in India recognise the importance of influencer marketing and use it to their advantage.”