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Freedom, unity, strength and, obviously, Indianness were the buzzwords of brands as they reached out to a Covid-weary people to bring about some freshness and cheer in their lives this Independence Day.

From celebrating financial independence to raising social issues and uniting to help people in need, the I-Day communications of brands were full of social messages that also celebrated our nation’s diversity.

BuzzInContent lists some of the best campaigns for its readers.



The campaign’s goal is to inspire individuals to take that first step towards their financial journey and encourage them to invest in their future. It features a short film that shows how it all starts with the first step. To achieve greatness, one must take stock of their courage and embark on their journey. The video features three young and aspiring individuals, an athlete, a dancer and an artist. It captures the courage required to take a step towards fulfilling one’s dreams of achieving true freedom and attaining financial independence.

Digital film:

Upstox | The First Step

Comfy Snug Fit


This campaign brings to life the fact that even after many years of independence, our ideas on menstruation and usage of sanitary napkins still need to gain freedom from taboo and societal stereotypes. The brown bag represents the very same stigma that society has around menstruation. The campaign urges society to free themselves of these inhibitions and make women feel more comfortable and confident while talking about the subject.

Digital film:

Country Delight


Good Morning India is a campaign for the collective cheer to the freedom of choosing the purest for our families every morning. On the occasion of the nation’s 75th Independence Day, the Good Morning India anthem celebrated the diversity in the daily morning milk habits that unite the nation. 

Digital film:



This campaign highlights how every Indian loves finding value for money and how CashKaro strongly stands for this thought. By giving users real money as cashback above all the deals and discounts that shopping sites offer, CashKaro constantly strives to give every Indian value for their money without the need for bargaining. With its Independence Day campaign, the brand not only celebrates these elements that make us truly Indian and but also makes us embrace all our quirks, habits, and cherish our Indianness.

Digital film:

Godrej Group


The Godrej Group released a digital film to rejoice the spirit of independence with the campaign #FreedomIs. The theme expresses the expectations of the youth of the country and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.

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The digital film of the insurance aggregator is based on a heart-warming story of a street violinist in Kolkata who once used to play in popular cafes. However, as there were no takers for his craft, he is forced to earn money while playing on the streets. One day, a motor-bike runs over his violin, breaking it in the process. The shocked violin player runs across the road, in despair. It is a sad moment as he looks at his shattered violin. That is when a surprising twist happens and takes the viewer on a journey where the protagonist is overwhelmed with the support he receives from the people around him. The story has many layers which capture the essence of Independence Day. The film shows people coming together to help the protagonist, thereby, conveying India’s strength lies in its diversity.  

Digital film:

Tata Tea Premium


 Tata Tea Premium is supporting the Indian Artisan community by promoting its #deshkakulhad collection and urging people to buy their exquisite kulhads. They will get their team of artisans to paint kulhads in regional styles depicting various themes that are pride for that region. Each kulhad will serve as a canvas for their creation. They will also be given a particular style of regional art, which they’ll have to use while painting, e.g. Kalamkari, Gond, Madhubani, etc. They will curate a list of themes for each state depicting landmarks, history, food, festivals and culture. The proceeds of the sale will help in generating livelihood for the Indian craftspeople, who are severely impacted during these times.

Digital film:

Mx Takatak


Patriotic songs fit into the definition of having an eternal and innate power to stir every civilian’s deepest emotions. For Independence Day, MX TakaTak joined hands with popular singer-actor Arjun Kanungo to bring audiences a new inspirational track, ‘Jaya Hey’. The song features Gowri Bhatt, Rabbit Sack C among many other creators on the platform.

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