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A photo of an egg posted by 19-year-old marketing student Ishan Goel garnered more likes (approximately more than 48 million) than American reality television personality and social media influencer Kylie Jenner’s record-breaking picture of her daughter Stormi Jenner on Instagram.

Following suit, a lot of brands have taken a marketing spin on the egg photo, trying their best to make the most of the situation. Some of the brands that have done some bright work on it include Ceat Tyres, Fevicol, Franklin Templeton, idiva, Dine-out and Amazon Prime Video.

Each of these brands has tried to portray the egg in the context of their respective brands. Some brands utilised the egg meme to directly promote their brand, others integrated the egg meme very smoothly as part of their marketing initiatives.

Though there is no clue as to what made Goel put up the picture of an egg, it seems to be something with a bigger picture. He put up a picture of an egg through his Instagram account, @world_record_egg and captioned it, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this".

Diljit Dosanjh, rapper and singer, however, tried to make feel Jenner better after the ‘storm’. Just like he keeps posting hilarious comments regarding his crush (Jenner), he uploaded a video as a consolation for the makeup mogul, telling her to be ‘tension-free’.

Now, it remains to be seen how many more brands join the bandwagon in using the egg to promote their brand. And waiting to see if any more photos on Instagram overtake the number of likes of the egg.


  1. Ceat Tyres takes the safety road


  1. Fevicol sticks to its eggs!
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Swipe left to know where the @world_record_egg was first seen ;) #MazbootJod #EggGang

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