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Brooke Bond 3 Roses recently launched a music video as an ode to late singer SP Balasubrahmanyam (a.k.a. SPB), a gem India and the world recently lost. Four remarkable artists across generations — Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander —came together in a music video to celebrate SPB’s music that transcends through a lineage of music lovers.

3 Roses conceptualised and created the music video in collaboration with Sony Music and Mindshare. The video has been released on December 15, which marks the 54th anniversary of the start of SPB’s 40,000+ song career as a playback singer.

The ode, in the form of a melodious song, weaves a storyline that runs over different periods of time, representative of how SPB's work over 50 years has knitted different age groups together. The artists known for their remarkable work in the South Indian music industry have lent their voices to acclaim the legend who has sung more than 40,000 tracks and won six National Film Awards for Best Male Playback Singer for his work in four different languages – Telugu, Tamil, Kannada, and Hindi. The music video has been directed by Krishna Marimuthu, an acclaimed director in South India.

The video:

Shiva Krishnamurthy, Vice-President, Tea and Foods (HUL), said, “As South India’s leading tea brand, Brooke Bond 3 Roses is proud to present a musical tribute to the legendary singer SP Balasubrahmanyam. This heartfelt tribute is a token of our love and admiration for SPB. People across generations have bonded over his songs, much like the way they have over tasty cups of Brooke Bond 3 Roses. We hope this video helps people celebrate his memory.”

Ajay Mehta, Senior Vice-President, Mindshare Content+, said, “As one of the most loved brands in India, especially in Tamil Nadu, 3 Roses put the spotlight on the power of music through the video, just like 3 Roses tea, which binds people together. In collaboration with Sony Music, we brought on board diverse artists across generations who helped bring alive SP Balasubrahmanyam’s work that has always spread positivity and the message of inclusiveness in society. This is in fond memory of the late SP Balasubrahmanyam, which strives to celebrate his legacy in music and will stay with us till eternity.”

SP Balasubrahmanyam is known to sing iconic songs from Hindi films like Maine Pyar Kiya, Hum Aapke Hain Kaun, Ek Duuje Ke Liye and Tamil films like Roja, Annamalai, Cooliekkaran, Duet, and Keladi Kanmani. The video is being showcased digitally via YouTube, Facebook, Instagram, and several OTT platforms in Tamil Nadu.