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Brooke Bond Taj Mahal, the tea brand from the house of HUL, recently launched the concept of live online Indian classical music concerts featuring Indian classical musicians serenading audiences with specially curated compositions from the confines of their homes. These live performances being showcased on ‘Sur Ke Saath’ are being streamed on the official Taj Mahal Tea page on Facebook.

Due to the current nationwide lockdown, Indian classical musicians across the geography were looking for opportunities to continue performing for their audiences. Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with classical musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live over two months.

This initiative is also being supported by Nirali Kartik who came on board and helped in curating for the weekly performances. Kartik is one of India’s popular Hindustani classical vocalist and the Brand Ambassador for Brooke Bond Taj Mahal Tea.

Shiva Krishnamurthy, Vice-President, Tea and Foods (HUL), said, “Brooke Bond Taj Mahal’s purpose is to champion Indian Classical Music. Taj Mahal tea has always been associated with Indian Classical Music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal tea believes that ‘the show must go on’ and is proud to present ‘Sur ke Saath’, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian Classical Music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am.”

On Sunday, June 21, 2020, Brooke Bond Taj Mahal ‘Sur ke Saath’ will bring to its listeners three artists –

1)      Nabeel Khan will be performing Raag Desh on his sarangi

2)      Followed by Radhika Parikh, who will perform Raag Pooriya Dhanashree

3)      And finally, Anupama Bhagawat who will end the session with her performance of Raag Bhairavi