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In a bid to inspire and empower consumers to safely adapt to the new normal, Budweiser 0.0 has unified creator communities and individuals across the country in its latest initiative called ‘Rule the New’. As we press play on our lives, individuals across the country are eager to step out and socialise. However, the challenges posed by the current times demand a new sense of responsibility. To champion this change, the brand is crowdsourcing innovative hacks that showcase ways in which people are cautiously moving forward, resuming their routine activities, getting back to work or simply catching up with their friends.

Ensuring users have easy access to a library of creative solutions to inspire them, Budweiser 0.0 has also launched a Rule The New Instagram handle that curates the best entries received across social media on the daily. These hacks have been shortlisted by the brand, in association with leading personalities of the Indian film fraternity, Zoya Akhtar and Jay Oza. Gratifying their commitment towards a better tomorrow, the participants stand a chance to win rewards, from daily give-aways to interesting prizes worth Rs 1,500,000. The top 20 best entries will also win a chance to present their work to the creative stalwarts, Zoya and Jay, and interact with them. Over 5,000 registrations have taken place so far. For the first time, Budweiser 0.0 will release their next film that comprises content sourced from creators across India via this unique initiative.

Alexander Lambrecht, VP Marketing, South Asia, AB InBev, said, “Even as the lockdown continues to ease, individual caution is vital to collectively combat our current challenging circumstances. Budweiser has always played a role in energising the community, bringing people together to share great times. As we adapt to our new reality, we strive to continue doing the same — offering support and uniting our communities in meaningful ways — while underscoring utmost caution and safety. The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered to date, and the absolute creativity of each hack only re-instils our belief that together we will emerge triumphantly.”