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Buzzoka, the influencer marketing company, has launched ‘regional celebrity services’ to allow brands to reach to the right audience with the right endorsing face.

Celebrity endorsement business has seen a downfall in the recent past with internet celebs taking over. Buzzoka’s move will now allow regional celebrities to come in the influencer marketing gambit.

The service assumes significance as mainline celebrities might not be able to bridge the gap between the brand and the audience in regional and rural India. According to World Bank’s collection of development indicators, rural population in India was 66.46%, which justifies the vast opportunities for successful brand endorsements in these sectors.

Ashutosh Harbola, Co-Founder and CEO of Buzzoka, said, “Buzzoka has set sights on the 190-million-strong rural internet-user base in India and we intend to reach to the crust of the Indian market. The digital villages’ initiative of the government would mean increased consumption of content over digital platforms. This will, in turn, lead to an increase in the popularity of regional influencers and celebrities. The regional celebrity services is a step in this direction, empowering brands to connect with the untapped customers in no time.”

“We have been a disruptive brand all throughout our existence and we wish to act as a catalyst for brands and agencies that fail to devise regional and local influencer strategies. The move will be just another step in our vision to add millions of internet creators to the influencer marketing gambit," added Harbola.

As per a recent report, the usage of social media in rural India has grown by 100% in the past year with the number reaching to 25 million users. With online content consumption increasing rapidly, India is also witnessing a growing relevance for regional content.

For instance, according to reports, in tier II and III cities, platforms such as TikTok are being watched constantly with at least four to five hours of content consumption in a day. This service launched by Buzzoka will help marketers to penetrate their brands in such regional and rural markets to achieve higher returns.