Post Thumb

Canara HSBC OBC Life Insurance has launched the second season of their digital campaign ‘Depend on Insurance’. The first season of the campaign launched last year was based on ‘Life Lessons from Cricket’.

This year, the company has set the tone of season 2 around ‘Life Lessons from the Battlefield’, keeping the essence of the campaign intact. In these troubled times, when there is so much uncertainty, people seek solutions that are dependable; those that give a guarantee of protection, such as traditional insurance.

Through Season 2, Canara HSBC OBC Life Insurance has created a campaign that draws parallels between the battlefield and insurance, highlighting how the aspect of dependability is most important in either case. Season 2 will bring out a series of interesting stories from the battlefield narrated by Major Gaurav Arya (Retd.), some of which are largely unknown, about how the fate of many was often in the hands of a trusted and dependable few, sometimes just one, and how those real heroes saved the day for the entire country.

The teaser was launched on August 15, Independence Day. The first episode of the series went Live on August 20. The campaign will continue spreading patriotic fervour with some of the best stories of Indian battle history till mid-October. Each story showcases the story of the dependable soldier whose grit, determination and valour remain an inspiration for the day. The stories reveal tough situations when these dependable soldiers emerged victorious when the scenario looked gloomy. Here, the bank has drawn a parallel to insurance being the most dependable option in times of uncertainty.

In the first video, Major Gaurav Arya will be seen narrating a story from the 1947-48 war, The Battle of Budgam. This is the time when the Indian army repulsed an attack by Pakistani infiltrators near Srinagar Airport. Major Somnath Sharma, who led the patrol during the war, surmised the movement in Budgam village. Due to his wit and valour, the Indian Army could save the country from a fierce attack. The brave soldier martyred his life in the quest to protect our motherland; he was posthumously awarded the Param Vir Chakra for his gallantry and sacrifice in the Battle of Budgam.

The campaign captures the similarity between the courageous and dependable soldiers on the battlefield fighting to protect every citizen and an insurance plan that provides individual protection against unforeseen situations and ensures to secure the life of their loved ones. The series of five patriotic stories will be promoted through the company’s social media handles and simultaneously an engaging contest will be run for the target audience throughout the campaign.

The teaser:

DependOnInsurance – Season 2, Episode 1:

Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance, said, “The past year has shown us that tough times can come out of nowhere and catch us totally unprepared. More and more people are seeking solutions that are dependable; those that keep them secure and give a guarantee of protection. Our campaign reiterates that insurance is the most dependable solution in the toughest of times and Canara HSBC OBC Life Insurance is the dependable insurance company that has been fulfilling promises to over 4.5Mn customers. We strongly believe there are many lessons to learn from the battlefield, one of which is the importance of dependability. But more importantly, it is been a matter of great pride for us to present some of the most heroic moments in our nation’s military history.”

Anuj Mathur, MD and CEO, Canara HSBC OBC Life Insurance, said, "We launched the Depend on Insurance campaign last year with a highly successful series on Life Lessons from Cricket that brought home the message about the importance of dependability in uncertain times. And this year, we are proud to take forward the same message through the incredible stories of India's bravehearts — those dependable soldiers who faced all odds to ensure a secure future for us. Life Lessons from the Battlefield is our tribute to our nation's heroes, on the occasion of India's 75th Independence Day.”