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The Cannes Lions International Festival of Creativity, together with strategic advisory firm MediaLink, has announced the launch of a new, joint initiative set to take place at the June 2019 festival. CLX, which stands for ‘Connect. Learn. Experience.,’ will invite the world’s leading marketers to meet, learn from, experience and do business with global entertainment experts and content creators. It is the first-fully experiential and immersive activation to sit within the Palais.

CLX will bring eight of the world’s best media and entertainment businesses to Cannes Lions to host intimate and curated programmes with experiential activations, interactive roundtables, meetings and networking opportunities.

For the first two days (June 18 and 19), CLX’s invite is restricted to senior-level brand marketers, media, entertainment, and agency executives, as well as influencers and entrepreneurs. After this, the doors will be open to all Cannes Lions attendees.

Commenting on the initiative, Louise Benson, VP Festivals, Cannes Lions, said, “One of things that makes Cannes Lions so special is that it provides a global meeting place for the world’s creative communications ecosystem. CLX will leverage this to offer marketers genuine business opportunities by initiating conversations that lead to valuable partnerships. In a constantly shifting industry, brands understand that creating great content that connects with audiences and creates true engagement is the future, and CLX will bring the world’s best content creators to show them how to do this.”

MediaLink will bring their expertise in facilitating business networking and knowledge of the entire marketing and entertainment ecosystem. It marks the first official product between MediaLink and Cannes Lions.

Commenting on the partnership, Michael Kassan, Chairman and CEO of MediaLink, said, “Marketing is at a fascinating crossroad. It’s not just about the message anymore. Brands know business growth happens by delivering meaningful experiences for people, and they’re harnessing the best of creativity to do it. CLX is first-of-its-kind and will create a unique environment for brands to build the future directly alongside top-notch creators. We’re excited to partner with Cannes Lions to help build ‘the next big thing’ at the festival.”

CLX will take place in Palais II during the Cannes Lions International Festival of Creativity, 17-21 June, 2019.