Canon India expands digital masterclass series to regional markets by organising sessions in vernacular languages

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

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Canon India has expanded its digital masterclass series to regional markets and is organising sessions in regional languages. Canon has also introduced webinars on cinematography for filming and videography professionals. These masterclasses are curated in close association with some of the industry’s best talents.

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages. The registration links and T&Cs for the webinars will be available on Canon India’s social handles.

The regional language webinar series is an attempt by Canon India, to build greater brand recall among the audience by giving them an opportunity to have professional guidance on photography from the leading photographers in the country. The webinars will cover varied genres of photography, filmmaking, editing and post-production.

Speaking about the initiative, C Sukumaran, Director, Consumer System Products and Imaging Communication Products, said, “We have received an overwhelming response from the consumers for our first set of online masterclasses. Based on the response and in order to cater to more audience, we adopted a strategic approach to go hyperlocal and conduct webinars in regional languages. Moreover, we have a strong presence in the regional markets as well and, therefore, with the second phase of the webinars, our focus is to reach out to the diverse range of consumers across regions. We are positive that the online masterclasses in regional languages will be appreciated by the audience, thereby helping the budding photographers and professionals to polish their skills and pursue their long-procrastinated passion for photography, during the nationwide lockdown.”

The online masterclasses are targeted towards photography and videography enthusiasts, professional photographers and film and photography students. Each class is being hosted by Canon ambassadors, sharing in-depth knowledge pertaining to their genre of specialised photography. The webinars would cover a wide range of topics such as Photographers Guide to Creative Lighting, Lens Understanding, and Cinematic Videos from EOS, Cinematic Videos from EOS, Equipment Selection Guide for Wildlife Photography and many more.

Webinar schedule

Mentor Name

Theme/Title

Language

Live Schedule

Prashanth R

Photographers Guide to Creative Lighting

Tamil

1st May/Friday @ 6:00 PM

Mazhar Kamran

Art of Cinematography

English

2nd May/Saturday @4:00PM

Astromohan

Photographers Guide to Lens Understanding

Kannada

4th May/Monday @ 6:00 PM

Rambabu Dhanishetty

Colorist Pofessionals Guide to Log Color Space

Telegu

5th May/Tuesday @ 6:00 PM

Dhanapalan Arumugam

Get Your Focus Right

Malayalam

6th May/Wednesday @ 6:00 PM

Ankit Singh

Maneuvering Lights in Wedding Photography

Hindi

7th May/Thursday@ 6:00 PM

Priya Thuvassery

Cinema EOS - Platinum Associate

Nitasha Kapahi (DOP)

Who said documentaries are boring?

English

8th May/Friday @4:00 PM

John Edwards

Professional Guide to Cinematic Videos from EOS

Tamil

8th May/Friday @7:00 PM

Pritesh Rao

Demystifying Portrait Lighting

Gujarati

9th May/Saturday @ 5:00 PM

Prabhu Prakash

Demystifying Concept of Lighting in Photography

Kannada

11th May/Monday @6:00 PM

Rambabu Dhanishetty

RAW processing Technique with Canon DPP

Telegu

12th May/Tuesady @6:00 PM

Dhanapalan Arumugam

Demystifying Metering Modes

Malayalam

13th May/Wednesday @ 6:00 PM

Kunal Malhotra

Essential Guide to Travel & Street Photography

Hindi

14th May/Thursday @ 4:00 PM

John Edwards

Elevate you Creativity with Depth Control

Tamil

15th May/Friday @6:00 PM

Pritesh Rao

Photographers Guide to Light Painting

Gujarati

16th May/Saturday @ 6:00 PM

Anoop Guha

Essential Guide to Camera Settings

Oriya

18th May/Monday @ 6:00 PM

Rambabu Dhanishetty

Demystifying Auto Focus Technology

Telegu

19th May/Tuesday @ 6:00 PM

Dhanapalan Arumugam

Wedding workflow made easy with Mirrorless

Malayalam

20th May/Wednesday @ 6:00 PM

Ravi Dhingra

Guide to Architecture & Interior Photography

Hindi

21st May/Thursday @ 6:00 PM

John Edwards

Professional Guide to Cinematic Videos from EOS

Malayalam

22nd May/Friday @ 6:00 PM

Pritesh Rao

Demystifying Portrait Lighting

Marathi

23rd May/Saturday @ 05:00 PM

Anoop Guha

Essential Guide to Camera Settings

Bengali

25th May/Monday @ 6:00 PM

Sagar Gosavi

Equipment Selection Guide for Wildlife Photography

Marathi

26th May/Tuesday @6:00 PM

Dhanapalan Arumugam

Next level Photography with EOS 1DX Mark III

Malayalam

27th May/Wednesday @ 6:00 PM

Ravi Dhingra

Photographers Guide to Food Photography

Hindi

28th May/Thursday @ 6:00 PM

John Edwards

Elevate you Creativity with Depth Control

Malayalam

29th May/Friday @ 6:00 PM

Pritesh Rao

Photographers Guide to Light Painting

Marathi

30th May/Saturday @ 5:00 PM

Canon India