Post Thumb

Craftsvilla, the ethnic fashion brand, announced the fourth edition of ‘World Ethnic Day’, celebrated every year on June 19. The campaign will see a series of festivities throughout the week, inspiring people to bring out their ethnic best in attire, food and culture.

For this special day, Craftsvilla has collaborated with over 35 eminent and diverse celebrities from different walks of life across the country. Anita Hassanandani (TV actor), Sandeepa Dhar (lead of upcoming Bollywood movie Firki), Sakhi Gokhale (Marathi TV actor), Anjana Rangan (TV host and VJ), Ahaana Krishna, (Mollywood actor), Lin Laishram (Bollywood actor and entrepreneur), Kuvelu Tetseo (of the Tetseo Sisters fame from Nagaland) and Samentha Fernandes (dancer and actor) are few of the names who will join the week-long celebrations. Each of them will talk about what ethnic means to them, their unique backgrounds and cultural influences.

Since food and language also play influential part in shaping our roots, the brand has partnered with food bloggers and YourQuote, a user-generated content platform, to promote local languages for the activity.

While the food bloggers will engage the audience through contests around ethnic delicacies, YourQuote will encourage users to create content around what ethnic means to them.

Commenting on the initiative, Manoj Gupta, Co-Founder and CEO Craftsvilla, said, “While Indian fabrics designs and ‘Make in India’ have been in the limelight for the past few years, for Craftsvilla, this has been the core of the brand since its inception. This World Ethnic Day, let us revive the role ethnic plays in our everyday lives and give people a chance to celebrate it. We hope that the whole of India will take out sometime on June 19 for participating in the festivities.”

Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is an ethnic fashion and lifestyle brand that focuses on providing ‘latest’ ethnic fashion to consumers. The brand houses trendy designs in sarees, salwar suits, lehengas, anarkalis, kurtis, bottom wear and jewellery for women, and men’s fashion.

Craftsvilla is funded by globally renowned venture capital funds, including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto.

For more information, please visit