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Cred has launched an animated ad-film, mixed with childhood nostalgia, bringing in 90’s comic book characters, Chacha Chaudhary and Suppandi, together to promote financial responsibility and independence.

The film-

Not an ad | Ft. Chacha Chaudhary & Suppandi | CRED - YouTube

In the film, Chacha Chaudhary and Suppandi are seen engaging in a fun banter about how times have changed as they discuss various topics like information overload, social networking sites and poorly acknowledged unfortunate ecological changes like global warming, dying wildlife, drowning cities and more. The film is created by Bakarmax, an Indian webcomic studio. 

Further, the film focuses on supporting Cred’s goal of promoting financial independence and literacy. It concludes by drawing attention to the exclusive rewards the platform offers to its members to follow healthy financial practices.  

Trupthi Shetty, Cred, said, “We at Cred always aim at bringing something unique to our members. Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the 90’s to send across the messaging to our members and consumers.”

Sumit Kumar from Bakarmax said, “It is a pleasure for the team to collaborate with Cred. The process of building a concept that would bring back nostalgia with our favourite characters with a twist, has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”