Chef Nehal Karkera collaborates with Godrej Locks and Architectural Fittings and Systems for branded content integrations

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

BuzzInContent Bureau
New Update
Post Thumb

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business unit Godrej Locks and Architectural Fittings and Systems (GLAFS) has teamed up with chef Nehal Karkera, to promote their range of Cartini Knives. As part of this collaboration, Chef Nehal will be creating various recipes through an online series using a wide range of Cartini Knives, which will be a guide for people to learn about the different types of kitchen knives and their specific uses.

In this series of 60-second videos, Chef Nehal can be seen educating cooking aficionados on the variety of kitchen knives and the right way to use them, which can completely transform the cooking experience. He will be using Godrej Cartini Knives to share interesting recipes, providing tips and tricks to make the process of preparing food easier, faster and safer with the right set of tools. A set of kitchen knives can help to ensure that food preparation is safe, efficient and easy, and can also improve the quality of dishes.

Chef Nehal Karkera said, “It’s always a fun process to cook using a product that you always believe in. Using the right kind of knife is one of the most crucial aspects as it not only makes cooking easy but makes the entire process really enjoyable. Whether you are a novice in the kitchen or a seasoned cook wanting to brush up on your knowledge, these videos will provide everything you need to know about different types of knives. I’ve always loved helping others learn how to cook, and with this collaboration with Godrej Locks and Architectural Fittings and Systems, I can reach out to more people, helping them feel comfortable while trying out new dishes. It has been a great experience creating these recipes using Godrej Cartini Knives.”

Shyam Motwani, Executive Vice-President and Business Head, Godrej Locks and Architectural Fittings and Systems, said, “Godrej Cartini Knives are designed to add creativity to the process of cooking in the kitchen. And Chef Nehal Karkera is a great fit on many levels, including his innovative and approachable style of cooking. With the festive season in full swing and Diwali right around the corner, we believe that this collaboration will help our consumers feel less intimated with cooking and provide a fresh approach to the process with this information content.” 

Chef Nehal started his career in 2007 and has been working in the industry for 14 years. He has worked in 5-star hotels, stand-alone restaurants, and has been trained in Atlanta USA at a Michelin-star restaurant for 18 months. He has also worked with Walt Disney Cruise Lines. Currently, he is a chef consultant and food content creator working with various platforms. His recipes are all about comfort food from India and around the world, which he creates keeping in mind the availability of local produce.

Godrej Locks and Architectural Fittings Chef Nehal Karkera