Cheil India has given a fresh spin on Samsung Galaxy global campaign – Dynamic Duo with an influencer activity that infuses another life to the campaign for the Indian subcontinent.
The dynamic duos of Danish Sait with Mallika Dua and Kenny Sebastian with Srushti Tawde were chosen for 4 Reels to highlight – experience of Samsung’s ecosystem is optimised when in pairs.
Based on the original campaign developed by Samsung globally, this influencer campaign was conducted for further amplification in India.
Aditya Babbar, Senior Director, Mobile Business, Samsung India, said, “At Samsung, we believe in creating an ecosystem that is designed to delight you in more ways than one. And what’s more than one? Two! That’s what led to the birth of the Dynamic Duo. Pair the Samsung Galaxy S Series, Galaxy Book, Galaxy Buds, and Galaxy Watch to optimise your experience of our ecosystem. To blow up this idea in the Indian market, we thought using influencers would be a good route. But we still needed to know how to do it in the most engaging way. That’s when we reached out to Cheil India.”
“Chosen Influencers were tasked to improvise the script with their unique flavours and record and act on it in the shoot organised by Cheil. Each influencer we chose had a unique style which over the years had garnered millions of followers. Using this distinct style they gave Samsung's global campaign - Dynamic Duo, an interesting spin,” as per the company statement.
Srijib Mallik, Head of Business- Samsung, Cheil India, said “The brief gave us an opportunity to take the influencer format and give it an interesting spin. So, instead of doing an ad like review or a regular remix reaction reel. We selected influencers that will give us the most diverse content in terms of tonality and vocal nuances. The idea was to bring out the Dynamic Duos pairing story as an interesting content for the audience that also seamlessly uses the superpowers of the influencers to make the messaging as ‘Dynamic’ as the Duos”.
Samsung Mashup reel:
Mallika Dua’s reel:
Danish Sait’s reel:
Kenny Sebastian’s reel:
Srushti Tawade’s reel:
Credits:
Client: Samsung
Agency: Cheil India
COO: Sanjeev Jasani
Chief Growth officer: Neeraj Bassi
Head of Business-Samsung, Cheil India- Srijib Mallik
Business Head (Expat): Daesung Dee Kim
Deputy General Manager: Arif Khan
Account Director: Puran Dev
Account Executive: Muskan
Digital Marketing Expert: Namhee Kim
NCD: Amit Nandwani
Creative Director: Devdas Nair
Senior copy writer: Rakshit Nair
Production House: EC Studios
Director: Albin Jaison
Executive Producer – Umesh Bopche
Producer – Bijal Majithia
Associate Producer – Abhishek Sharma
Account Management (EC Studios) – Meera Ghare
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