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Cheil India has been awarded as the Specialist agency of the year in the Branded Content and Entertainment category in the recently concluded Abby Awards 2022. The agency has won 4 Silver and 4 Bronze. 

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at Abby’s 2022.

Enormous got the Gold for Christmas - Bodo Din campaign for Winkies. Mindshare won the Gold for “Apno Ko Apnaao” campaign for Brooke Bond Red Label. Grey Group’s campaign “Shaving Stereotypes” won the Gold for Gillette India. FCB India fetched the Gold for Mumbai Police’s “Punishing Signal” campaign.

Here’s the complete list of winners:

Sub Category

Brand

Title / Caption

Agency

Metal

15a: Best fictional program, series or film

Winkies

Christmas - Bodo Din, Bodo

Enormous Brands LLP

Gold

15a: Best fictional program, series or film

BYJU'S

Master Ji

Think and Learn Pvt Ltd.

Silver

15a: Best fictional program, series or film

GAIL (INDIA) LTD.

INTERDEPENDENCE (Meg

Handyyman

Silver

15a: Best fictional program, series or film

GAIL (INDIA) LTD.

HAWA BADLE HASSU - WE

Handyyman

Bronze

15a: Best fictional program, series or

Truecaller

Call Reason

Wirality Media Private Limite

Merit

15b: Best non-fiction program, series or film

SAMSUNG

#UncoverTheEpic : Samsun

Cheil India Private Limited

Silver

15b: Best non-fiction program, series or film

SAMSUNG

#UncoverTheEpic in Chattis

Cheil India Private Limited

Silver

15b: Best non-fiction program, series or film

Asian Paints

Where the heart is! Season

Madison Media

Bronze

15b: Best non-fiction program, series or film

SAMSUNG

#UncoverTheEpic in Shark I

Cheil India Private Limited

Bronze

15b: Best non-fiction program, series or film

Boost

Boost Stamina Meter - A new

Mindshare

Merit

15b: Best non-fiction program, series or film

Truecaller

Jam The Scam

Wirality Media Private Limite

Merit

15c: Best brand or product integration

Asian Paints

#DealersAddColors

Madison Media

Bronze

15c: Best brand or product integration

Asian Paints Ace and TE

Bhabhiji Kare Shyne

Madison Media

Merit

15d: Best use or integration of experiential events

Brooke Bond Red Label

Apno Ko Apnaao

Mindshare

Gold

15d: Best use or integration of experiential events

adidas

The Unreal Fans of Real Kas

Cheil India Private Limited

Silver

15d: Best use or integration of experiential events

Michelin India Pvt Ltd

Michelin - For Those Who D

Tribes Communications

Silver

15d: Best use or integration of experiential events

Netflix India

Netflix and BMC presents Mo

The Glitch

Bronze

15d: Best use or integration of experiential events

Skechers

GORun 7 - Beat My Speed C

Signpost India

Bronze

15d: Best use or integration of experiential events

NBA

NBA in my Backyard (Gatew

Tribes Communications

Bronze

15e: Best use of integration of user generated content.

MUMBAI POLICE

The Punishing Signal

FCB Group India

Silver

15e: Best use of integration of user generated content.

MTV

MTV Hussle - Fill in the raps

Madison Media

Bronze

15e: Best use of integration of user generated content.

Amazon Prime Video India

#MemeTheFamilyMan

SoCheers

Bronze

15e: Best use of integration of user generated content.

Samsung Smartphones

India Ready Action

Cheil India Private Limited

Bronze

15f: Best use or integration of music

GILLETTE INDIA

SHAVING STEREOTYPES -

GREY Group

Gold

15f: Best use or integration of music

Winkies

Christmas - Bodo Din, Bodo

Enormous Brands LLP

Silver

15f: Best use or integration of music

Spotify

Beat Of a Billion

TLG India Private Limited

Bronze

15f: Best use or integration of music

Netflix India

Money Heist - Anthem

Creative Land Asia

Bronze

15f: Best use or integration of music

GILLETTE INDIA

GILLETTE SKINGUARD - I F

GREY Group

Merit

15f: Best use or integration of music

HDFC BANK

Mooh Band Rakho - fraud a

TLG India Private Limited

Merit

15g: Best use or integration of offline media

MUMBAI POLICE

The Punishing Signal

FCB Group India

Gold

15g: Best use or integration of offline media

SAMSUNG

The First Ever Cover Photo

Cheil India Private Limited

Silver

15g: Best use or integration of offline media

Michelin India Pvt Ltd

Michelin - For Those Who D

Tribes Communications

Bronze

15g: Best use or integration of offline media

Honda Motorcycle and

Honda - Vighna Free Visarja

Tribes Communications

Merit

15h: Best integrated entertainment content campaign which uses more than 2 media

GILLETTE INDIA

SHAVING STEREOTYPES -

GREY Group

Silver

15h: Best integrated entertainment content campaign which uses more than 2 media

SAMSUNG

#UnfoldYourWorld

Cheil India Private Limited

Bronze

15h: Best integrated entertainment content campaign which uses more than 2 media

Samsung Smartphones

India Ready Action

Cheil India Private Limited

Bronze

 

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