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Cheryl’s Cosmeceuticals, a part of the L’Oreal group, recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers such as Khushnaz Turner, Nauheed Cyrusi, Alisha Pekha, Silkeena Maalik, Tina Khakkad, Prerna Mehra, Natasha Luthra, Saachi Daga and Nivrity Das participate.

Executed by Filter Coffee Co., the session was hosted by Gunjan Jain (Beauty expert from Cheryl's) in association with Vibhuti Arora (Facial Yoga Expert), who shared their expertise and knowledge with these influencers and took them through the usage and benefits of the DIY OxyBlast facial kit. The influencers promoted this activity via teaser stories about the event along with a sneak peek from the Zoom session as well. They also did Reels to showcase how you can use the OxyBlast facial kit at home and get the much-needed festive glow.

The Zoom session took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin.

Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co., said, “With the festive season this year being a low-key affair, the idea behind hosting an online session was to guide people in bringing the festive glow at home. We wanted to teach women that by using Cheryl’s DIY Oxyblast Facial Kit, they can be festive ready from the comfort of their home. We used a mix of micro, nano, and macro-influencers, who are known for their beauty tips, to be a part of the session and create maximum reach around this activity.”

Gunjan Jain, National Education Manager and Skincare Expert, Cheryl’s Cosmeceuticals, said, “We are known for providing Indians with skincare solutions that are sustainable and solve all their skin concerns through our expert-led salon treatments and our homecare products. Based on the latest technology, Cheryl's Oxyblast facial kit delivers oxygen deep into the skin leading to increased luminosity and enhanced radiance. We are glad about excellent outreach this campaign received during the festive time and the strategic guidance lent by Filter Coffee Co. and their team in helping us create the right kind of buzz on Instagram.”

With influencer marketing picking up and creating a great impact in the new normal, Cheryl’s Cosmeceuticals aims to conduct similar influencer activities in the coming months, to build engagement within their target audience.