Chinese digital and content agency Mailman launches across Southeast Asia

Mailman has officially launched across Southeast Asia with a Singapore office, hiring of Goal.com’s former Head of Asia, Bima Said and dedicated country managers in markets such as India, Thailand, Vietnam and Indonesia, as well as offering services to clients in Japan, South Korea and the Middle East.

Mailman will provide best-in-class digital and content services for clients across Asia, including digital strategy, channel management, content production and community engagement.

Said, Mailman’s regional VP, has previously held high-level positions in Asia at ESPN, Fox Sports, and more recently as Head of Asia for Goal, part of DAZN Group, previously known as Perform Media. Said was responsible for overall growth in APAC of Perform-owned media platform Goal while overseeing content in eight languages across 11 editions.

Mailman has also hired country managers in key Asia markets to ensure its clients are provided with local experts and best-in-class content with ability to leverage on resources, knowledge and insights from Mailman as a group to drive performance and results.

Mailman CEO Andrew Collins said, “SEA is a young, highly social media driven market with a passion for football and entertainment. Through local teams we will deliver moremeaningful connections with the audience and our clients.”

Bima Said

Said said, “It’s the right time for Mailman to be expanding in Asia. The continent is regarded as a key market for sports IPs looking for growth.Improvements in technology and infrastructure give fans closer and faster access to their favorite leagues, teams and players. More fans are watching and spending, thisdelivers strong impetus for the growth of all sports across the continent.”

Last year, Mailman grew its global footprint with a strategic investment in Europe’s leading sports digital consultancy Seven League, with a vision to building the world’s first global digital sports consulting business.