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Influencer marketing company Chtrbox has announced the launch of Funbox, a creative and scalable influencer gifting solution, in time for the festive season. With the simple gesture of gifting, Funbox offers brands a smart solution to get their products in front of relevant influencers, build and strengthen meaningful relations, and most importantly get authentic reviews and earned media. 

Funbox is a full suite influencer gifting and sampling solution covering strategy, data-driven influencer selection by Chtrbox’s proprietary influencer discovery platform, engaging content creation, and performance reporting. Funbox is also available for digital products that may not have considered unboxing before, with creative strategies on how to best showcase the brand and product.

Pranay Swarup

Pranay Swarup, CoFounder and CEO, Chtrbox, said, “Sharing of new products and personalised experiences with influencers is one of the most authentic and cost-effective ways to let your influencers know what’s awesome about your brand and product. Unboxings with influencers are often a missed opportunity, and we want to make it fun and easy for brand and influencers with Funbox.”

Kajal Mehta

Unboxings are product reveals by influencers, and make for high-impact quality videos that are most cost-effective and get above average engagement rates. “Our advantage at Chtrbox is that we’re able to analyse the past unboxing performance of influencers to determine with whom and how a brand is most likely to see success. With the launch of our influencer gifting service Funbox, we aim to make marketers’ lives easier by getting the right product into the right influencer’s hands, at scale,” added Kajal Mehta, Head of Brand Partnerships at Chtrbox.

Unboxing as a trend cannot be ignored, with exponential growth in usage in recent years. The best unboxings are done by category experts, who their followers look to for their knowledge and unbiased information. It’s a great, informal way to build a strong rapport with an audience to trust a product, assuming it is in fact a quality offering.

With the festive season around the corner, it's the right time of the year for brands to think about gifting and building meaningful relations with the right influencers.