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Coke Studio Bharat Season 2 is scheduled for launch on February 9, 2024.

Coke Studio Bharat Season 1 featured tracks like Khalasi, Holi Re Rasiya and Kya Karie Korimol. The brand aims to bring a fresh perspective to its core idea of Apna Sunao.

The team for Season 2 features the musician and songwriter Ankur Tewari. Alongside him is lyricist Swanand Kirkire, joining another lyricist Kausar Munir and sound engineer and music producer KJ Singh. This team, led by Tewari, has curated a lineup of artists.

This season delves into themes of happiness, sadness, and fast-paced lives.

The season introduces Diljit Dosanjh, Neha Kakkar, Digvijay Singh, Shreya Ghoshal, Kanishk Seth, Cyli Khare, MC Square, Mohito, Komorebi, The Quick Style, Ikky, Raf Sappera and many more.

Season 2 of Coke Studio Bharat is creating a storyline for each individual musical symphony, aiming to break away from its traditional studio setting for the very first time. This exploration spans traditions, from Marathi and Kumaoni to Punjabi and Hindi.

Tewari shared his thoughts on the upcoming second season of Coke Studio Bharat and said, ”As we embark on the second season of Coke Studio Bharat after a fantastic first run, let the music speak, weaving together the rich threads of our cultural mosaic. Get ready for another season filled with soulful tunes and vibrant melodies! In the vast realm of music, the fusion of diverse tunes becomes a grand celebration of emotions and cultures. My association with Coke Studio Bharat has been enriching and has brought me profound joy, as it unfolds as a dynamic arena where a multitude of musical threads interweave, crafting a symphony that resonates with the intricate hues of our collective human narrative”.

Arnab Roy, Vice President, Marketing Coca-Cola India, and Southwest Asia, said “We’re delighted to announce the launch of Coke Studio Bharat season 2.0 which will continue to celebrate the richness of regional music of Bharat . We will strive to provide a platform to emerging , independent artists this season in partnership with some established iconic names. The soundtracks have been curated to capture the spirit of a young , energetic and optimistic Bharat.”

Universal Music India (UMI) as executive producers of Coke Studio Bharat spoke of the association. Devraj Sanyal, Chairman & CEO, India & South Asia, SVP Strategy, AMEA, Universal Music Group, shared, “Coke Studio Bharat Season 1 surpassed our expectations, garnering immense love and appreciation on Songs like 'Khalasi,' 'Holi Re Rasiya,' and 'Kya Karie Korimol' that seamlessly integrated into the ever-changing soundscape of our nation, propelled by the influence of Gen Z and Gen Alpha. The success can be attributed to the exceptional storytelling and musical integrity.

As we embark on Season 2, our commitment is to elevate creativity and consistency in the synergy of music and artistry. The resonance of Bharat's sound has transcended borders, celebrating global recognition and that brings us immense joy, fortifying our mission and purpose on a grand scale.”

Listeners can tune into Coke Studio Bharat across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music etc. with creation and distribution managed by UMI.

UMI has collaborated with Colosceum Media for video production.

The first song of the season will be “Magic” By Diljit Dosanjh going live on February 9, 2024.

Content@BuzzInContent.com