Online Chinese fashion platform Shein truly believes in the power of consistent marketing strategy in the long term. Through its consistent influencer marketing strategy, the brand has been able to build brand awareness and affinity among the Indian audience. Shein has a long-term relationship with its influencers who have a loyal following. When they post about the brand, it fetches trust and authenticity to the brand.
According to Sheeko Brandscore graph, the brand is seen doing influencer marketing regularly in India. The graph depicts that the brand has been actively doing influencers-led campaigns in the past one year.
Sheeko Brandscore graph of Shein’s influencers activities in last one year on Instagram:
Shein has launched an influencer-led campaign to promote its Black Friday sale. The influencers are promoting it by giving different coupon codes for their followers to avail of discount to attract the audience while garnering a high footfall for the sale.
A few Instagram posts by influencers:
The brand has been able to garner more than 17 million reach among the audience. It is learnt that the brand's estimated media value over a period of one year has been around Rs 1.5-2 crore.
Sheeko Brandscore graph for Shein’s Black Friday sale Influencers activity:
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