Content experience is the future of content marketing

Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

BuzzInContent Bureau Delhi, December 20, 2019

Shyamali Basu

Before I start, let me paint two scenarios for you. Scenario 1: You are drinking coffee on-the-way to work. You’re late, and as you whizz across the pandemonium to reach on time, you’re d...

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Shyamali Basu, HDFC Asset Management,

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Content experience is the future of content marketing

Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

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Content experience is the future of content marketing

Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

This premium article is available to paid subscribers only.

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More from this section

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