Content marketing will replace traditional means of one-way communication, says Sanjiv Mehta, Chairman & MD, HUL

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

BuzzInContent Bureau Delhi, August 31, 2018

Sanjiv Mehta

FMCG brand Hindustan Unilever Limited was among the few giant brands to realise the growing need for content marketing early in India. Emphasising on the importance of content marketing, Sanjiv Mehta,...

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Sanjiv Mehta, HUL,

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Content marketing will replace traditional means of one-way communication, says Sanjiv Mehta, Chairman & MD, HUL

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

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Content marketing will replace traditional means of one-way communication, says Sanjiv Mehta, Chairman & MD, HUL

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account