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Content marketplace platform Pepper recently revealed that it had raised Rs 2.2 crore as part of its seed round from Titan Capital, which is backed by Spandeal founders Kunal Bahl and Rohit Bansal.

Other investors who participated in this round include YourStory, Saurabh Srivastava (Co-founder of IAN and NASSCOM), Amit Ranjan (Co-founder, Slideshare), Alok Mittal (Co-founder & CEO, Indifi and former Jobs Ahead founder), Sidharth Rao (Chairman, Dentsu Webchutney), Ritesh Malik (Co-founder & CEO, Innov8), Sanjay Tripathy (Former CMO, HDFC Life and CEO, Agilio Labs), Manan Maheshwari (Co-founder, WYSH) and Hemanshu Jain (Co-founder, Diabeto).

With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand’.

Founded in November 2017 by then second-year BITS Pilani students, Anirudh Singla and Rishabh Shekhar, the Mumbai-based startup aims to be India’s largest content marketplace platform and plan to make content creation, right from strategy to execution, accessible through an on-demand virtual workforce at any scale, vertical, and language. 

The company has a revenue of over Rs 1.75 crore and a network of over 25,000+ content creators.

Anirudh Singla, CEO of Pepper, said, “With passion economy as a growing trend, it is important that you are able to enterprise your creators and help them grow. Through Pepper’s technology platform, it will not only be able to scale content creation to the tunes of hundreds of thousands of content pieces but also be able to create a framework that allows virtual collaboration of creators through tools on the platform.”

Singla said Pepper is now also expanding into graphics as a vertical and are launching a first-of-its-kind ‘content-as-eCommerce’ model which brands itself as the fastest content experience ever. Brands, SMEs and individuals can now order content in custom formats and get automated deliveries in available content genres, verticals and languages.

Pepper is currently working with Swiggy, InfoEdge, Urban Company, BookMyShow, Times Internet, India Today Group, Digit, Businessworld, Zivame, Bharat Matrimony, Simplilearn and 250+ other brands. Pepper aims to target over 1,000 businesses and 200,000+ content creators over the next 18 months across domains and create an ecosystem for creators across graphic, voice and video. Pepper is actively looking to hire talent in tech and product.