This year’s Teachers’ Day was different from the rest due to the Covid-19 pandemic. All educational institutions had to shift from offline to online education. Doing so hasn’t been easy for teachers and students. Many teachers weren’t so tech-savvy but they made sure to upgrade their skills to reach out to their students. Some went the extra mile to make sure online education remained interesting, while many others implemented creative hacks using household objects to make teaching from home comfortable. In total, in this time of crisis, the teachers buckled up their shoes to ensure their students don’t have to suffer. In return, the students and their parents have been equally cooperative.
The brands made sure that this year’s September 5 was given special treatment in this year’s content calendar. Everyone likes empathetic brands, and hence, this year’s Teachers’ Day was a chance that they couldn’t have missed given the present state of the world. All brands thanked the teachers who worked extra hard to make online education in this time of stress look easy. All the content that brands created had the script and screenplay set in the Covid environment only.
BuzzInContent.com has compiled a list of branded content that stood out from the Teachers’ Day clutter of content present online.
Teachmint and Binge’s video ‘If internet was your teacher’
Rusk Media’s YouTube channel Binge collaborated with Teachmint, an ed-tech brand for a 6-7 minutes video starring popular faces of social media and OTT platforms, Arun Khushwah (Chote miyan) and Abhinav Anand. The underlying message of the video stated that internet is not only restricted to surfing through websites for information but has widened its horizon and now acts like our teachers and plays a major role in simplifying our lives.
Nihar Shanti and BBH India’s #ThankYouTeachers campaign
#ThankYouTeachers digital campaign kick-starts with a film that is set to an upbeat, retro-folk track, showcasing a series of raw and endearing moments of teachers trying, struggling, stumbling and learning to teach from home. These scenes are captured via webcams, phone cameras, chat interfaces and beautifully shot observational frames, all of which reiterate a profound message which teachers themselves always teach their students – if at first, you don’t succeed, try, try again.
Byju and Spring Marketing Capital’s Thank you teachers campaign
The video highlights the role played by teachers to overcome challenges and support students over the last few months and sees different students thanking their teachers for various reasons. While the role of teachers has always been special, this year it has been even more special as teachers have gone the extra mile to move online and reinvent teaching strategies to cope with the new normal even as all schools, colleges and coaching centres were shut down. The video further acknowledges and appreciates their efforts to engage with their students during the lockdown, making online classes from home a ‘class apart’, solving their doubts, and embracing the new format of learning with so much determination and passion.
Weikfield’s #KitchenKaTeacher campaign
Professional chefs have been sharing their personal favourite recipes with us during the quarantine. The campaign was created after recognising the surge in recipe content on YouTube/Instagram during the quarantine by urban millennials. Owing to continuous support from the content creators, who are also professional chefs, Weikfield decided to actively dedicate the Teachers’ Day to such chefs for teaching their younger consumers on how to cook their favourite recipes.
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Classplus’ Teachers’ Day campaign
The video pays tribute to each and every teacher for their extraordinary efforts in the past few months. It is the representation of the efforts that go behind every class, and more so during the lockdown when the entire environment of a classroom flipped to a remote one. The teachers across the country rose up to the task and came online to teach their students, some even learning to use the digital tools for the first time.
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